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Apple HomeView smart display won't be sold in the EU for lack of Siri AI

Apple is launching HomeView, its smart home display, but not in the European Union: its Siri AI assistant is blocked on iPhone there, which Apple blames on the DMA.

By Frédéric LENQUETTESenior Cybersecurity Consultant at Orange Cyberdefense

2 min read

Translated from French by AI. The original French article is the reference version.

AI-generated illustration

Apple unveiled HomeView on October 13, 2026, a 7-inch display for controlling the smart home, playing music and making video calls. Priced at $299 in the United States, it will ship starting November 13 in eight countries. The European Union is not one of them. Apple says its Siri AI assistant is not available on iOS in the EU, and says it is "working constructively with the EU" to find a solution, without giving a date.

Siri AI blocked on iPhone in Europe since June

HomeView relies on Siri AI, the new version of Siri built on Apple Intelligence, unveiled in June. Some of the display's AI features also need a nearby iPhone or iPad. On June 8, Apple announced that Siri AI would not be offered in the EU with iOS 27 and iPadOS 27. It is not available on watchOS 27 either, which depends on the iPhone. Macs (macOS 27) and the Vision Pro headset (visionOS 27), however, do get it.

Apple blames the European Digital Markets Act (DMA). According to the company, the European Commission requires that any competing assistant have the same access to personal data and the same ability to control other apps. Apple considers this reading "extreme" and dangerous for privacy and security. It says it proposed an intermediary, the "Trusted System Agent," and then a phased rollout over 18 months. Again according to Apple, the Commission rejected these proposals. This is Apple's version of events. Some commentators note that the proposed intermediary did not yet exist.

What this changes

  • For European consumers and home automation integrators, HomeView is not on sale. Buying one abroad does not guarantee that the AI features will work with an iPhone bought in Europe.
  • For businesses, Siri AI features cannot be deployed or tested on iPhones and iPads in the EU. According to Apple, the same is true for developers based in the EU.
  • More broadly, the case shows that the availability of AI assistants in Europe also depends on competition rules, not just on the AI Act.

No public reaction from the European Commission on HomeView had been found at the time of writing.

Method: AI-assisted monitoring, facts verified by a second AI model, article published automatically then reviewed and approved by Frédéric LENQUETTE on October 13, 2026.

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